Big or small, business houses or Corporates, urban biased or rural oriented business decisions need to be taken consciously and analytically. Even during primitive stages of business evolution, when technology was not even heard of, our elders used to take business decisions based on parameters of prudence, practice and ‘consultation’. In rural settings, our farmers were never reckless in choosing what to grow, how much to invest, when to change the cropping patters and so on. They had their own way of looking at things ‘critically’ and acting upon it.
The present business world has come of age. From staffing, to planning, to manufacturing to marketing and so on, every manufacturing process and business segment is powered by data and data. From sole proprietary concerns to MNCs, business decisions are handled through tools of analytics. Accordingly, management institutes prepare their students to think, act and decide analytically. In a globalised scenario, business is conceived, conducted and monitored by way of data calibration, analysis and interpretation. Nitte School of Management, Bengaluru is one such Institute that is in the forefront offering ‘Business Analytics’ as a specialization under its regular two year PGDM course.
An intensive exposure to this much sought after domain will prepare you in emerging areas such as decision analytics, descriptive analytics, predictive analytics, prescriptive analytics and so on. Students who successfully complete PGDM with specialization in Business Analytics can well move to domains such as finance, behavioral science, health care, retail, risk management, credit management, transportation and so on.
Job opportunities are aplenty for this specialization. Some of the top ranking employers are IBM, Mu Sigma Analytics, Fractal Analytics, Manthan, Latent View, Tiger Analytics, Absolutdata, Convergytics, UST global, and Cartesian Consulting and so on.
By, Dr. N Jayarama Shetty, Ph.D, M.Com, MBA, MA( Psy), LL B, CAIIB, D. TD, PG. DHRM, PG. DMM, Pragya, Visiting Professor, Nitte School of Management, Bengaluru