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SWOT Analysis – Key to Self Development

‘Knowing others is intelligence; knowing yourself is wisdom. Mastering others is strength; mastering yourself is power’ – Tao Te Ching

By nature, practice and habit we tend to look at others more often than our own self.  In the process we accumulate so much of memory, information about others.  This outward orientation makes us become more critical and judgmental of people, things and events outside of us. Self development is the very purpose we are all here for. Karl Jung, Swiss Psychiatrist, once said so aptly, ‘He who looks outside dreams, he who looks inside awakes’. To remain awake and self aware, which is the key to self development, one must get into the practice of SWOT analysis as often. It is the core need for humans to move from one level to the other.  As students of Management, you need this tool for many things including one of choosing your specialization at post graduate level and subsequently career.

The acronym SWOT stands for Strength, Weakness, Opportunities and Threats.  Make a list of your strengths on the basis of areas where you can do well, the unique resources that you can draw  on and bank upon.  At the same time, come in touch with your weaknesses or deficiencies. It is said that feed back is the breakfast of champions. More you are open to others’ feedback, more you will be able to overcome your weaknesses.  Be drawn to opportunities and orient yourself in the direction of making most of opportunities.   As students you must look out for such space to grow, glow and flow. Threats are part of our journey to success.  Every threat brings in its wake one more opportunity to bounce back and rescript the journey towards outcome.  Keep in mind the following as a prelude to yourself discovery.

  • What lies before you and what lies behind you are tiny matters compared to what lies in you.
  • In the name of self development do not let go of your self worth and identity.
  • Share your SWOT with others. Help others too to work on weaknesses and consolidate strength.
  • Extend techniques of self SWOT to other spheres like teams, organization and even society

Nitte School of Management, a leading B-School in Bengaluru guides its PGDM students in SWOT analysis among many other self analysis methods.

Dr. N J Shetty,  Ph.D, M.Com, MBA, MA(Psy), PG. DHRM, PG. DMM, LL B, CAIIB, D. TD,   Pragya,    Professor,  Nitte School of Management,   Certified NLP Practitioner,   Certified Life Coach,    Certified OD Coach








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